Every Project Tells A Unique
Story. Explore My Approach To Research, Ideation, Proto-
typing and Development.
I share the journey behind my designs; detailing the challenges, insight and solutions that shaped each outcome. These case studies highlights how design decisions were informed by empathy and innovation were used to create user-centered designs to solve real-world problems.
The Real Estate Business Website Journey.
A Responsive Real Estate Website Designed and Created for Empowering Real Estate Transaction With Seamless Digital Experience.
Overview Of The Project
Client Name:
FOLLIX PROPERTIES, Nigeria.
Tools Used:
Figma and Webflow.
My Role:
Web (UI) Designer, UX Designer, Web developer.
Problem
Statement:
The real estate agency lacked a modern, user-friendly online platform to showcase properties and engage potential clients effectively. Customers struggled with finding relevant properties due to limited search and filtering options on existing websites, resulting in missed opportunities and decreased user satisfaction. The agency required a responsive and visually appealing website that streamlined property information and encouraged customer inquiries, ultimately improving the user experience and driving business growth.
Solution:
The real estate website project aimed to create a user-friendly, modern and visually appealing online platform for a real estate agency specializing in residential and commercial property sales, rentals, valuation and management. The goal was to simplify property clear information and improve customer engagement. So therefore, I designed wireframes and developed the website on Webflow. The website is fully functional and responsive across devices for optimal performance.
Process Of The Project
To begin the project, I conducted interviews with real estate agents and potential customers to understand their challenges and needs. I discovered the primary user frustration was the lack of filters for tailored searches and slow website loading times on competitors platforms. So I analyzed competitors to identify opportunities for differentiation.
After brainstorming ideas for a clean, intuitive interface to streamline property searches, I then designed wireframes showcasing a “search bar” with advanced filters, a “featured property section” and “property details pages”. I emphasized clear navigation, visually engaging layouts and a “call-to-action” for enquiries.
I chose a professional and trustworthy color palette, that is: Blue, White and Gold. I used high-quality property images to convey luxury and reliability. For typography, I selected clean and readable fonts to enhance the website’s modern look. I designed also for mobile and tablet, ensuring responsive layouts for all screen sizes.
I created an interactive prototype in Figma to showcase the user flow. I included clickable elements for navigation, property search, and inquiry forms to simulate the user experience. I also conducted usability tests to gather feedback and refine the design.
The approved design was developed using WEBFLOW, ensuring a fully responsive and visually stunning website that performs well across all devices. I also integrated functionalities such as advanced property filters, Google Maps for location and a contact form for inquiries.
I tested across all devices (Desktop, Tablet and Mobile) to ensure consistent performance and fast loading speeds. Then I launched the website after thorough testing and client’s approval.
I delivered a visually appealing responsive website that improved the client’s online presence. The results within 3months post launch: Increased “website traffic” by 40%. It boosted “customer inquiries” by 25% and enhanced user satisfaction with faster load times and intuitive navigation.
Responsive Design - Desktop, Tablet & Mobile Screen
