Every Project Tells A Unique
Story. Explore My Approach
To Research, Ideation, Proto-
typing and Development.

Research and Discovery

I conducted interviews and surveys with potential users to understand their financial habits and challenges with saving money. I discovered that users wanted a simple way to set financial goals. They found existing savings apps too complicated or uninspiring. I also found out that Users valued motivational elements like progress tracking and elements.

Ideation and Wireframing

I brainstormed and sketched ideas for key app features, such as: “Goal-Setting Functionality” for specific savings targets. A “Dashboard” to show savings progress at a glance. “Automated Savings Options” to encourage consistency. “Rewards or Gamification” to keep users engaged. I then designed a low fidelity wireframe to define the app's layout and user flow.

Visual Design

I developed a clean, modern design using calming colour palette to evoke trust and financial growth. I selected a friendly’ readable font to enhance usability. I created icons and illustrations to make the app visually engaging. Lastly, I added micro-interaction (e.g. animations) for a smoother user experience.

Prototyping

I built an interactive prototype using Figma, to simulate user interactions, such as setting goals, transferring funds and tracking savings progress. I also conducted usability testing with target users to gather feedback and refine the design.

Development

As the UI/UX Designer, my primary responsibility was delivering a polished design that aligned with the app’s goals and ensured a smooth handoff to the development team. I provided developers with detailed design specifications, including a style guide, typography hierarchy, color palette and assets. I shared interactive prototypes to clarify user interactions and transitions. I also conducted regular design reviews during the development phase to ensure the app stayed true to the design vision.

Testing and Launching

I participated in user acceptance testing (UAT) to validate the implementation of the design. I collaborated with the client and testers to identify and address any design-related issues or inconsistencies. I also assisted in creating visual assets for marketing, such as screenshots and app store previews. I reviewed the final product to ensure alignment with the original design and providing feedback for post-launch improvements.

Outcome/Result

I delivered a functional and visually appealing design that met user needs and client goals. The User feedback during testing showed an 85% satisfaction rate with the app’s usability and design. The app’s goal-setting and progress-tracking features were praised for their simplicity and motivational impact. The client was highly satisfied with the design handoff, which included well-documented style guides and assets for developers.